Full-Length Audio Programs for Recruiters
Quick-Start Recruiter Training
BOOT CAMP for Rookies
3-hour audio program with
12-page study guide $149.00
Indispensable! A Powerful, hands-on method that teaches new recruiters their first and most important skills. If you're looking for FAST results, this program is a must! You'll get:
Disk 1 A World-Class Profession • How to Earn the Most Money in the Least Amount of Time • A Recruiter’s View of the Job Market • Selling the Value of Your Service • Daily Telephone Time • Industry Terminology • The Life Cycle of a Placement • Quick-Start Business Strategy • Insider Tips for Owners
Disk 2 Recruiting & Screening Active vs. Passive Candidates • Thriving in the Resume Culture • How to Use Applications and Data Sheets • Qualifying the Candidate • 10 Sources of Candidates • Cold Calling Strategies • How to Handle Common Objections • Getting Past Gatekeepers and Firewalls
Disk 3 The Art & Science of Job Orders
• Finding Your Niche in the Employment Pyramid • What Makes a Good-Money Customer? • How to Write Top-Quality Job Orders • Assessing Risk and Reward • Negotiating Tactics • Fee Agreements and Employment Guarantees • How to Work with the HR Staff
Disk 4 Fast Business Development • The Service Call Presentation • How to Design a Marketing Script • Universal Qualities of an MPA • How to Find and Screen Marketable Candidates • Fast and Effective Reference Checking • How to Navigate Both a "Yes" and a "No" • Your Roadmap for the Future
FREE Bonus: Forms, Contracts and Worksheets
The tools you need for quick-start recruiting success! Includes: Job Search Application • Candidate Data Sheet • Job Order Form • Reference Check Worksheet • Candidate Marketing Log • Search Log • Fee Agreement Letters (All documents in MS Word format)
Retained Search for
2-hour audio program with
12-page study guide $119.00
Reveals the secrets of retained search and how to make the switch from contingency.
Step up to a higher level of service, bigger fees and stronger client relationships! Bill’s unique approach to retained search is practical, fun—and brutally honest. If you've ever wondered how to make the switch, but lacked the training, the resources or the chutzpah, this audio program is for you. Here's a peek at the topics:
Disk 1 Mindset, Methods and Opportunities
• The differences between retained and contingency • Learning the business, not the hype • An honest, rational approach to building a practice • Understanding the client’s perspective • Think like a partner, not a competitor • How to break old habits • Understanding retained search methods • A higher level of service • First-class vs. coach • The retained search mindset • Finding your market niche • When retained search is a bad idea • Dealing with executive compensation • Creating a business infrastructure of your own • Building a unique brand identity.
Disk 2 Marketing, Contracts & Delivery of Service
The retained search selling cycle • Marketing strategies to grow your business • Web sites, articles and newsletters • Direct mail techniques • Building your referral network • Retained search and rescue • The unequivocal importance of qualifying • Establishing your methods • Why small can actually be big • Setting your terms and conditions • Is there a fall-back position? • Contracts and other documents • Executing the search • Are meetings really necessary? • Making the switch—and never looking back.
100-minute audio program with
12-page study guide $79.95
At last! A modern, no-nonsense guide that zooms past the basics. If you want to accelerate your personal or office production and learn the “finer points” of the recruiting business, check this out! Here’s what you’ll learn from this innovative—and insightful—program:
Disk 1 The Hidden Power of Business Models
• How to build a bullet-proof recruiting system • The secret to selling premium fees and retainers • How to leverage your database (and other recruiters) • Why most recruiting scripts fail • Why too much training can hurt your business • How to exploit economies of scale.
Disk 2 Realities of Voice Mail, Email and Online Recruiting • How to make voice mail and e-mail work for you • How innovations in technology can affect your business • Why your “marketing” program may be advertising in disguise • How to apply different performance ratios to your business • How to profit from your Web site • Seven skills of highly effective recruiters.
Packed with dozens of real-life concepts, Advanced Strategies also includes: Why you can’t teach cold calling • Voice message strategies • Why old habits can’t be broken • The unintended consequences of splits • Why there are only two desk specialties • Why “online recruiting” is an oxymoron • How to work the employment pyramid for higher profits.
“A different approach than I’ve seen before ... made me reassess some long-held opinions.”
Paul Hawkinson, Founder
The Fordyce Letter